Graduate Student Research Achievements Site | Ritsumeikan University

（Last updated : 2025-12-23 15:54:32）

ZHONG Ping

Department / Course Ritsumeikan University Graduate School Graduate School of Business Administration Major in Business Management

Job

Books and theses
Papers		When are global fashion companies socially irresponsible? Relations among misleading information, brand betrayal and saving face in consumer boycotts Journal of Fashion Marketing and Management 24 (6) (Co-authored) 2025/07/24
Papers		Corporate social irresponsibility in consumer boycotts: Do corporate brand betrayal and saving face matter? (Sole-authored) 2023/12

Academic background
2022/04/01～2024/03/31	Master Course Master's program of business administration Graduatie school of management Ritsumeikan University Completed Master's program of business administration (Business administration)

Academic conference attendance and presentation
2025/12/05	Psychological and sociocultural determinants of consumer reboycott: When and how it happens (2025, 3rd International Conference of Asian Business Innovation Association (ICABIA) at Fukuoka)
2025/11/14	Consumer brand happiness and participation behavior in influencer marketing: the roles of consumer well-being and saving face (2025 Marketing Integration Conference at Busan)
2025/07/21	Uncovering Consumer Boycott Decision-Mäking under Corporate Social Irresponsibility: An Analysis of Chinese Consumers' Boycotts of Global Fashion Companies (2025 SFTI-CMU International Conference at Chiang Mai)
2024/07/12	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS? (2024 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM at 2024 GFMC in Milan)

Research activities
2024/04/10 ～	Global Marketing Conference

Academic awards you received
2025/07/21	2025 SFTI-CMU International Conference, Chiang Mai, Thailand Best Paper Award (Uncovering Consumer Boycott Decision-Mäking under Corporate Social Irresponsibility: An Analysis of Chinese Consumers' Boycotts of Global Fashion Companies)

Teaching Assistant
2023/09/26 2024/01/16	Integrated Marketing (B)
2024/04/01 2024/07/30
2024/04/01 2024/07/30
2024/08/26 2024/08/30	[2024 夏集中Ⅰ]経営学特殊講義β(XI)
2024/09/02 2024/09/02	[2024 夏集中Ⅱ]Special Lecture(BD)

Internal Scholarship and Research Grants receiving status
2024 2026