Graduate Student Research Achievements Site

MARUYAMA Yudai

Department / Course Ritsumeikan University Graduate School Graduate School of Business Administration Major in Business Management

Job

Academic conference attendance and presentation
2026/07/17	How Do Consumers Perceive eWOM Review Sequence? Investigating The Role of Website Color (Global Fashion Management Conference)
2024/11/23	What is the Role of Consumer Cultural Orientation in Social Media Influencer Marketing?: An Empirical Multi-country Study (2024 International Conference of Asian Marketing Associations (ICAMA))
2023/07/21	Effectiveness of influencer marketing: Focusing on a consumer's individual factor (2023 Global Marketing Conference)