Graduate Student Research Achievements Site

ZHONG Ping

Department / Course Ritsumeikan University Graduate School Graduate School of Business Administration Major in Business Management

Job

Academic conference attendance and presentation
2025/12/05	Psychological and sociocultural determinants of consumer reboycott: When and how it happens (2025, 3rd International Conference of Asian Business Innovation Association (ICABIA) at Fukuoka)
2025/11/14	Consumer brand happiness and participation behavior in influencer marketing: the roles of consumer well-being and saving face (2025 Marketing Integration Conference at Busan)
2025/07/21	Uncovering Consumer Boycott Decision-Mäking under Corporate Social Irresponsibility: An Analysis of Chinese Consumers' Boycotts of Global Fashion Companies (2025 SFTI-CMU International Conference at Chiang Mai)
2024/07/12	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS? (2024 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM at 2024 GFMC in Milan)